My Content Creations
Whether I’m teaching information or training through a video, campaigning for donations through a graphic, or a representing a ticketed event in a banner, the impulse to engage with the call to action needs to be accessible at the drop of the hat—not just with speed, but with desire as well. I make sure my graphics are like well-kept, fancy new hats…when they drop down a user’s feed, a user WANTS to pick it up (that is, they want to click)!
Cut from a larger group project in the UMN Master of Science in Scientific & Technical Communication program, this video was aimed to explain what technical communication is. For my portion of the project, I focused on usability and international communication, highlighting the power of symbols.
This new escape game brought to the Phipps Center for the Arts. I edited together this video with testimonials from participants.
Many events at the Phipps had no artwork designed before I arrived. For "Love in the Key of Jazz," I utilized a professional photo provided by the musician, chose complimentary fonts, and borrowed tones from her images to create a sleek event graphic.
Sometimes exciting information can help less exciting information grab attention. Colleen Raye's New Years Eve was selling out fast, so I grabbed on to that excitement to gain more ticket sales for the Brass and Organ Holiday concert. When presented together, Colleen grabs the attention at first, and then those who might have never considered Brass and Organ Holiday finally could.
Oftentimes the best designs are those unique to your locale. This image was part of the set for our then-recent Christmas dance theater show, "Wrapped Up in Red." This blend of the real stage photo with a cheery graphic created a unique and charming Merry Christmas message to for Facebook and Instagram. Aesthetically, I particularly enjoy how the void space between the fireplace and tree follows the tree's outline, which is continued in the contour of the letters.
Everyone needs money! Nonprofits are no exception. Simple and direct, this Donate social media post was used as a template for three more posts, replacing "theater" with dance, music, and visual arts respectively—all with uniquely appropriate colors and images.
This dynamic photo with intriguing colors depicted this young organist as a cool, intriguing individual. Noting attractive keywords like virtual instrument technology and film & television helped to bring attention to what people might be interested in beyond this more traditional instrument.